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9 Startup Scaling Secrets from Eventbrite by Wade Roush

Wade Roush, Xconomy's Chief Correspondent, presents a great feature interview with the founders of Eventbrite Kevin and Julia Hartz (husband and wife and 2/3 of the founding team) about their personal experience and the company's history. While the biographical trivia, like Kevin Hartz having two degrees in history, is certainly entertaining, the real value is in the lessons they learned from their successes (surprisingly, no failures are mentioned anywhere in the story). Wade summed everything up in nine points:

  1. Don't take big checks until you absolutely must
  2. Pick the right team
  3. Pick the right trend to follow
  4. Keep it simple
  5. Build on existing tools
  6. Empower your customers
  7. Trust the value of your product
  8. Learn from your customers
  9. Respect the data

In the form of a list, they all sound very bland and generic. The complete article has many awesome examples, like what happened after Eventbrite changed its pricing and how customers discovered a new distribution channel.

The lessons learned are at the end of the story if you want to skip over the biographies and the history.